Too often, new business owners have an “If you build it, they will come” mentality. While this worked for Kevin Costner in a movie, it’s not the best approach to take when opening a coffee shop in the real world. This presentation will cover a variety of different marketing tactics that will help you engage the public, understand and cater to their needs, and keep them hooked every time they enter your shop. Most importantly, you will learn how to get the results you are looking for while having fun in the process. Marketing strategically doesn’t have to be something you dread, but more like something that helps you grow in the process of growing your business.